Main content starts here, tab to start navigating

It was 1954. The world was suffering from unrequited love, a big post-war baby boom, and an insatiable craving for sweet solace. In the heart of Little Italy, 3 princes under their frog suits waited for the kiss that would reveal their true selves. But it took a magic word to open the palace door. A word that you couldn’t find in the dictionary of common usage in ’54. 

The word was Serendipity: the art of finding the pleasantly unexpected by chance. The 3 princes said – “that’s a good name for a place of our own.” And the rest is history. The princes combined their fortunes of $300 and opened New York’s first Tiffany lamp-shaded coffee house boutique in the basement of a tenement on East 58th Street.

The kitchen buzzed to all hours producing never-before extravaganzas. In no time, patrons outnumbered the facility, lines formed nightly stretching around the block, and the restaurant moved to its permanent location at 225 East 60th Street. Before he was anyone, Andy Warhol declared it his favorite sweet shop.  

The home of amazing food and decadent desserts, such as the Frrrozen Hot Chocolate, Serendipity has been captivating millions of patrons since its inception. It's an enchanting place where artists got their inspiration and actors fulfilled their cravings. Notable celebrity patrons include Marilyn Monroe, Grace Kelly, Cary Grant, Jacqueline Kennedy, Cher, Sarah Jessica Parker, the Hiltons, Beyoncé, Ryan Reynolds, and Kim Kardashian. In 2020, Selena Gomez partnered with Serendipity leading up to the premiere of her new song “Ice Cream.”

68 years later, in a world once again yearning for sweet solace, Serendipity is expanding its physical presence to a new location at the Ocean Casino Resort in Atlantic City. Swivel-hipped servers balance trays overflowing with calories, flavorful desserts abound to your taste buds’ delight, and the whimsical décor promises an enchanting experience whatever the occasion.